Artist Spotlight: Yes Theory

YouTube stars and adventure seekers, Yes Theory, are on a mission to inspire and empower a global community committed to reaching their full potential by seeking discomfort. Yes Theory began in 2015 when four strangers meet in college and bonded over idea that the best things in life are found outside your comfort zone. They are driven by their motto “Seek Discomfort” to travel the world setting challenges for themselves and conquering their biggest fears. They are known as the team behind Will Smith bungee-jumping from a helicopter and the documentary with the Iceman, Wim Hof. You can watch their videos on their YouTube channel which is consistently pulling in over 20 million viewers each month.

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Melissa AronsonArtist Spotlight: Yes Theory