Yola is a singer with a unique sound, who through music, embraces various elements of her identity:black, female, creative, erotic, curious, sophisticated, intelligent, and more. Yola seeks to take her listeners on a journey of self-actualization, recognizing the difference between surviving and thriving. “…people continue to bury their heads in the sand to hide from inconvenient truths that create a profound need to change how they think,” she says. Earlier in her music career, Yola felt she had been brainwashed from being herself and became vulnerable, wanting to share her journey with listeners. “I want people to feel like they know a dark-skinned black woman, a little better….I will be an example of nuance that one can reference that someone might not have had, because the media does not want to portray us in a way that is nuanced.” She’s back, and with a purpose, and we are here for it.
Check out YOLA’s music video for song “Stand For Myself,” below. Call 757.962.8777 for booking info.